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And they ran ‘Meet the Team’ sessions via BlueJeans Events, which let attendees meet and interact with Adobe product teams. They deployed BlueJeans Meetings for ‘Birds of a Feather’ activities, where participants could go into chatrooms and connect with people with shared interests. With BlueJeans, Thomas Finet and his team had a single solution for multiple uses. “Their ability to communicate made their experiences richer.” “It provided them a sense of connection and community with other attendees,” says Thomas Finet. Interactive tools such as Q&A, chat, and polls allowed attendees to connect with presenters, moderators, and other participants. “And that was very important for the attendees.” “As an attendee, everything looked like it was part of Adobe,” says Thomas Finet.
#Adobe max registration
Even before the event, the company branded registration forms, links, and other marketing communications as its own. “And we wanted them to be able to join any sessions or activities with just one login and without downloading any app.”īy embedding the BlueJeans widget in MAX pages, Adobe customized content and branded viewing experiences from beginning to end. This meant that everything from the background and event logo to colors and banners reflected the look and feel of the Adobe brand. “It was important to have the ability to embed the BlueJeans experience in our website, because we didn’t want our attendees to go from one website to another,” says Thomas Finet. So instead of ending up on a separate BlueJeans events page, attendees joined sessions and activities on the MAX site, keeping them in the same Adobe environment. They embedded streaming options in the MAX event site to immerse attendees in a single experience. So, using the BlueJeans video conferencing platform, Adobe’s Senior Marketing Technology Architect, Thomas Finet, and cloud tech team built an infrastructure to make MAX 2020 a fully digital experience featuring keynotes, learning sessions, and social events for 56 hours nonstop. This gave the MAX team confidence it could deliver an immersive event that was just as amazing as in-person MAX conferences. In March 2020, for example, it shifted its massive business-to-business event, Adobe Summit, into a virtual conference in less than 3 weeks. Adobe had successfully turned some of its earlier events into virtual experiences. Luckily for the MAX team, it didn’t have to start from scratch.
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Every October, they came together to learn, find creative ideas, mix with other creative talents - and discover the latest and exciting updates for Adobe Creative Cloud applications.īut unable to run an in-person event due to COVID-19, how could Adobe provide the community vibe that creatives were so used to? How could it keep the MAX spirit of creativity and inspiration alive? The event had also become like a community gathering for more than 10,000 creators and designers - from professionals and students to social media experts and hobbyists. Not only had it planned more than 300 live sessions and workshops for its 2020 Adobe MAX Creativity Conference in Los Angeles, California. And since it’s free, I would recommend it to all Adobe users out there.How do you turn a huge event into a 100 percent virtual experience?
#Adobe max pro
You can view the entire catalog here, and also try some filters to view only sessions for a specific application, such as Premiere Pro or After Effects.Īll in all, the Adobe MAX Conference seems like a good place to catch up on the latest developments, cutting-edge features and learn from the best in the business. image credit: Adobe 425 Sessions to choose fromĪt the time of writing, there are a total of 425 sessions listed. Not everyone needs all the apps on a daily basis.
#Adobe max license
Of course, I can understand that the company needs to make money, but sometimes the option to buy a perpetual license would ease the pain for many creatives, I think. That’s one of the few downsides to Adobe, in my opinion: there’s no way around that subscription model. To do this, as with all Adobe apps, you must provide an Adobe ID that is associated with your account (or you can create a new ID when you register). To get the most out of Adobe MAX 2021 and access all sessions, you must register on.